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L’Oréal’s New Beauty Experience

The latest technology showcased in Paris.

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By: TOM BRANNA

Editor

It's been in the beauty business for more than a century, but L'Oréal is no Luddite. For the 3rd edition of Viva Technology Paris, L'Oréal will present its latest beauty tech innovations at Viva Technology Paris, displaying how digital technologies enhance the future of beauty providing an “augmented” consumer experience. Visitors will be able to immerse themselves into new digital beauty experiences on a journey across three areas of daily life – a ...

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